Decision analysis

Know what your decision
depends on

SwingFactor is a decision analysis platform. It takes a hard question apart into the claims it rests on, the evidence for and against each, and the uncertain numbers it turns on — then shows you what could change the choice, and what to find out before you make it.

Free to read and challenge · seven-day free trial to ask your own · runs in your browser

A thresholdThe cost of option A rises and the cost of option B falls as an uncertain number grows. They cross at the threshold: below it A costs less, above it B does. Finance’s range for the number falls below the threshold and the vendor’s above it.A COSTS LESSB COSTS LESScost of optionan uncertain numberABRange · FinanceRange · VendorTHRESHOLD

How it works

From a question to what it turns on

SwingFactor drafts. A person decides what stands.

  1. Put the question

    Say what you are deciding and why, the options on the table, the scenarios that could play out, the factors to compare the options on, and the sources you already trust.

  2. Review the draft

    SwingFactor drafts the claims, the evidence and what each claim rests on. You accept, reject or correct each part — nothing counts until you do.

  3. See what it turns on

    What could change the choice, and what is still open: things to find out, things to build or test, and things that are yours to decide.

The numbers it turns on

What could change the choice

Every option is compared on the same factors, and each claim shows what it rests on. Where people disagree about an uncertain number, each party’s range is kept apart rather than averaged, and the threshold — the value at which a consequence changes — is marked. This part is computed, not generated: the same accepted model gives the same result every time.

SwingFactor does not rank what is left open. Tell it what you are short of — time, money, people, access, a deadline — and it will help you order them, but the order is yours.

What is left open is sorted by what it would take to close:

  • Find this out — a fact or an uncertain number that more evidence would settle.
  • Build or test this — a capability nobody yet knows you have.
  • This one is yours to decide — a question of values, which no evidence settles.

SwingFactor proposes; you accept

A draft to argue with

SwingFactor drafts the options, the claims, the evidence from your own sources and from research, each option’s answer on each factor, and the uncertain numbers with their ranges and thresholds, then audits its own work as a sceptic would. Everything arrives proposed.

SwingFactor drafts the model of a question with AI. To do that, it sends the question and its sources to an AI provider outside the UK to read. Everything it drafts arrives proposed, and nothing counts until a person has accepted it. Where AKdev uses a model.

It is told never to invent a figure, a source, a quotation or a page, and to test every option as hard as the others. Where it suggests a number of its own, the number says so.

How it holds up

Built to be argued with

A model of a decision is only useful if someone can check it.

Claims, not paragraphs

The question, taken apart

A decision is broken into the claims it rests on: statements whose truth would change which option you prefer. Each is judged on its own terms — what kind of claim it is, how well it stands up, how strong its evidence is — and those judgements are never merged into one score.

Evidence you can trace

Where every claim comes from

Evidence supports, contradicts or qualifies a claim, and carries its source, the place in the source, who asserted it and any interest they declared. Evidence recorded as sharing an origin counts once, however many times it is repeated, and anyone who can read the question can challenge an origin that was missed.

Challenge anything

Objections, answered on the record

Anyone who can read a question can object to any part of it. An editor resolves each challenge with a response, and records whether it was right — including the ones that were right but not adopted.

A record of what you believed

Decisions you can look back on

Every change is kept with who made it, when and why. Freeze the model under a name, compare two snapshots item by item, and record the decision against the snapshot it was made on — so what you knew at the time is read from the record, not remembered.

Who it is for

A decision in front of the board
An acquisition, a market to enter, a system to replace. Model it privately with the people who will have to live with it, and keep a record of what you believed when you chose. For organisations
A question argued in public
A policy question where every side has its own numbers. Publish the model, keep each party’s ranges apart, and let anyone signed in challenge any part of it. For public questions

FAQ

Frequently asked

What it is, what it costs and what it will not do.

What is SwingFactor?
SwingFactor is a decision analysis platform that runs in your browser. You put a decision to it — the question, the options you are choosing between and your sources — and it builds a model of the claims the choice rests on, the evidence for and against each, and what each claim rests on. It then shows what could change the choice, and what is still open: things to find out, things to build or test, and things that are yours to decide.
How much does SwingFactor cost?
SwingFactor has three plans. Observer is free and lets one person read and challenge questions other people have published. Investigator is £25 a month (£250 a year) and asks one question a month. Institute is £100 a month (£1,000 a year) and asks 5 questions a month, with extra questions a month at £20 each. Both paid plans have room for as many people as you like, can keep questions private, and come with a seven-day free trial, one per person every 12 months. Paid plans are for businesses.
How is SwingFactor different from asking a chatbot?
A chatbot gives you its answer; SwingFactor gives you a model you can inspect and argue with. Every claim is a separate item with its own evidence, each piece of evidence names its source and where in the source it came from, and everything SwingFactor drafts stays proposed until a person accepts it. What could change the choice is then computed from what you accepted, not generated: the same accepted model gives the same result every time, and can be explained step by step.
How is SwingFactor different from decision tree software?
Decision tree software, and decision analysis in its traditional sense, puts a probability and a value on every branch and works out which option has the highest expected value. SwingFactor deliberately does not. It never scores, weighs or ranks the options and names no winner. It compares every option on the same factors, keeps each party’s range for an uncertain number apart, and marks the thresholds at which a consequence changes — so you can see what could change the choice, and the choice stays yours.
How is SwingFactor different from a weighted scoring spreadsheet?
A weighted scoring matrix collapses everything into one number per option, which hides where the disagreement is. SwingFactor keeps its judgements separate — what kind of claim something is, how well it stands up, how strong its evidence is — keeps each party’s range for an uncertain number apart rather than averaging them, and marks the threshold at which a consequence changes.
Does SwingFactor make the decision for me?
No. SwingFactor drafts, and a person accepts or rejects every part of the draft. It never scores or ranks the options, and it does not rank what is left open unless you tell it what you are constrained by — time, money, people, access or a deadline — and even then the order is yours to set. The decision itself is recorded against the name of the person who took it.
Who can see my questions?
On Investigator and Institute, a question is private to your workspace unless you publish it. A published question can be read, and challenged, by anyone signed in to SwingFactor; only editors in your workspace can change it. There are no anonymous public pages.
What data does SwingFactor store?
SwingFactor stores the questions you ask and everything modelled under them — options, claims, evidence, challenges and their history — along with the files and links in your workspace’s source library. Your workspace is stored in London. When SwingFactor drafts, it sends that question and its sources to an AI provider — Anthropic, AWS or Microsoft — outside the UK, to read. That content leaves AKdev; SwingFactor sends nothing else. Product analytics record counts and timings, never what anyone wrote.
Can I get my data out of SwingFactor?
Yes. Every plan, including the free one, can download a workspace as a single JSON file containing every question’s full record and its snapshots.
Can I use SwingFactor with Claude or ChatGPT?
Yes, on a paid plan: Investigator and Institute. SwingFactor has an MCP server at https://mcp.swingfactor.ai/mcp. Add it as a connector in Claude, ChatGPT or another assistant that speaks the Model Context Protocol, sign in with your SwingFactor account, and your assistant can work with SwingFactor as you — with your access and within your plan. What it can do is listed at https://swingfactor.ai/mcp.

Seven-day free trial

Put one decision to it

Take the choice you are least sure of, and see what it actually depends on.